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Purpose of Signage
Every day, signs are everywhere: towering over the highways as you rush to your morning commute, hanging in the windows of your favorite coffee shop. The question arises – what is the purpose of signage? As an expert from a company that specializes in providing signage solutions, I can confidently state that it's a critical component of branding efforts.
Indeed, signs serve several fundamental purposes: promoting businesses, guiding customers and visitors, rsing awareness for safety measures, and communicating information or directions. We often overlook their ubiquitous presence but not their necessity.
Signs are cost-effective tools to attract customer attention towards your products and services. Did you know that impulse sales contribute between 20-45 of business revenues? Sourcebusinesspartnermagazine.com. Businesses, both for-profit and non-profits, use outdoor signage such as building wraps and large format graphics to spark interest in their brands.
Storefront Signs: A well-designed sign ensures your business is noticed. Research indicates that nearly 54 of Americans fl to locate businesses because their signs are too small or unclear.SourceSign Research Foundation. Don't let missed opportunities be part of your branding strategy.
Interior Signage: Signs within your store draw attention and start conversations with customers. For instance, place them at the of an sle to highlight new items or clearance sales. The visual component is crucial as 65 of individuals are visual learners.
The Rule of Seven still holds relevance today: consumers need to see your brand seven times before making a purchase. Alongside social media, eml marketing, and text messages, signs reinforce the message that your target audience.
Signs offer clear directions within your premises. Whether it's guiding visitors to specific areas in larger spaces like shopping malls or hospitals, or providing instructions for navigating through corporate buildings, they are indispensable. Additionally, ADA signage is legally required for accessibility purposes.
During the COVID era, signs play a crucial role in mntning workplace safety by encouraging mask-wearing and handwashing practices. They ensure smooth operations during online ordering pick-ups or at curbside services.
This list isn't exhaustive but provides insight into how signage impacts businesses across various aspects. Have you innovatively used signage beyond traditional methods? We're eager to hear your unique strategies from the comments section below.
- Jon Davis
As Marketing Manager for Cushing, I delve into topics ranging from blogging and online communications to share information on client developments, environmental branding, among other industry insights.
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