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Revolutionizing Customer Engagement: Digital Signage Beyond Traditional Advertising
January 2023
By Adam Shilling
Business leaders and industry experts often refer to digital signage as simply an advertising medium. While it's true that digital signs are effective for promoting products, their potential goes far beyond this fundamental role. With a unique bl of advanced technology and creative content, contemporary digital signage solutions can profoundly transform the customer experience.
Beyond delivering basic product information, today’s digital signage systems leverage sophisticated data integration, interactive technologies, and analytical tools to foster deeper connections with consumers than conventional advertising allows. For instance, according to recent research conducted by a leading market research firm:
87 of U.S. consumers would increase their in-store shopping visits if retl environments featured interactive displays that offered product detls, comparisons, and reviews.
Similarly, 90 believe digital screens with self-service options would expedite their shopping experience.
However, deploying dynamic digital signage systems comes with its challenges, particularly the time-consuming effort required to create compelling content for frequent updates. Moreover, network connectivity issues and technical requirements can strn IT departments significantly.
SageNet offers a solution through our SageVIEW Digital Signage ecosystema fully managed service designed to help organizations transform their in-store experiences by delivering immersive interactive journeys tlored for today's tech-savvy consumers.
Our team of experienced creatives, technologists, and application specialists at the SageVIEW Experience Labs have mastered the art of content developmentwriting, editing, animation, video production, and more. We understand how to engage customers with vibrant content that is relevant, inspiring, entertning, informative, and tlored to their preferences. A harmonious mix of text, videos, images, animations, streaming media, and interactive elements enhances customer engagement.
The SageVIEW ecosystem supports seamless integration with various data sources like in-store databases, RSS feeds, loyalty programs, calar apps, weather updates, menu boards, point-of-sale systems, and more. This real-time capability enables businesses to provide personalized content that adapts to changing conditionsideal for quick-service restaurants, hotels, retlers, and other industries requiring frequent updates.
Interactive touchscreens empower customers with self-service options. Product detls, customer reviews, merchandise comparisons, all at their fingertips offer an online experience in a physical space, boosting satisfaction and efficiency. Wayfinding tools guide customers around the store without needing assistance from staff.
analytics provide valuable insights into customer behavior, such as identifying peak business hours or understanding traffic patterns. By analyzing viewer attention and sales conversion rates, organizations can optimize messaging for maximum impact.
Digital signage is more than just advertising; it's an opportunity to engage with customers in meaningful ways that improve their shopping experience. Contact us today to explore how digital signage can enhance your customer engagement strategy.
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