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Gensler: Elevating Brand Experiences through Integrative Design Solutions

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Reimagine Experiences with Gensler

We offer brands an opportunity to revitalize their messaging by forging genuine and purposeful connections with audiences. Our team helps businesses maximize the value of their brand experiences, transforming ordinary moments into extraordinary ones through innovative concepts that bring people together.

By integrating service, branding, physical space design, and creative technology expertise, our multidisciplinary teams create immersive experiences that resonate authentically and strategically.

Brand Strategy

Explore Our Projects

Amazon HQ2 Branding Journey

Espresso Americano: Crafting a Unique Experience

DASH: Elevating Service with Technology

Art on The Mart, Building Light: Illuminating Urban Spaces

Uwajimaya: Preserving Culture through Design

Insight Trs

Expert Thoughts

Blog Posts

From Canvas to Community: Art of Placemaking at the Moody Center

Moody Center fosters a space where art, culture, and community meet. This experience invites visitors to engage actively in shaping their environment.

How Customer Experience Centers are Unifying Spatial and Digital Branding

A new approach is transforming customer engagement by integrating physical spaces with digital technologies.

Verbal Identity: Key to More Inclusive Brand Narratives

As verbal identity grows in significance, it plays a critical role in creating accessible brand experiences for all audiences.

Trs to Watch

  1. Joyful Commerce: Brands Embrace the Joyconomy

During challenging times, consumers seek connection and optimism through joyful experiences that inspire confidence and positivity.

  1. Communal Spaces and Experiences

As venues increasingly host shared events, brands must design spaces that facilitate community bonding through thoughtful placemaking and wayfinding strategies for various scalesfrom mixed-use districts to hotel or office lobbies.

  1. Social Responsibility Leadership

Brands recognizing the synergy between profit and social responsibility will gn market share. By taking a stand on key issues like equity, inclusivity, and sustnability with clear visual communication, brands differentiate themselves.

Design Forecast 2024

The Gensler Design Forecast identifies emerging trs shaping experience and built environments through insights from all 33 practice areas. We provide strategic advice to prepare clients for transformative times.

Meet Our Leadership

Amy Bixler Brand Design Leader Studio Director

Janice Cavaliere Global Brand Design Leader Design Director

Peter Muller Design Resilience Leader

News and Insights

Gensler's Role in Wayfr's Chicago Store Revolution

Telling Inclusive Stories through Signage, Employee Communications, or Workspaces

Two Gensler-Designed Offices Top Office Snapshots' Most Popular List for 2022

Three Gensler Projects Win 2022 American Architecture Awards

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Revitalizing Brand Messaging Experiences Genslers Integrated Design Expertise Crafting Authentic Customer Connections Strategic Immersive Experience Solutions Joyful Commerce in Retail Innovations Social Responsibility Leadership in Brands