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January 10, 2019
Revolutionizing Transit with Digital Signage: Five Impactful Ways to Transform the Travel Experience
As public transportation systems evolve and technology advances, digital signage has become a cornerstone in enhancing passenger experience and increasing revenue streams. delves into five ways that digital displays are transforming the transit landscape by providing real-time information, enriching rides, connecting riders with brands they love, facilitating interactive wayfinding, and optimizing advertising opportunities.
Digital signage systems allow transit networks to leverage real-time data such as weather updates, traffic conditions, and platform crowding levels. By integrating these feeds into the displays, passengers can receive instant alerts about potential delays or route changes, helping them plan their journeys more effectively.
Example: Vancouver’s TransLink uses digital screens to convey local news, weather forecasts, and engaging content while providing real-time transit information for a smoother travel experience.
Digital signage offers the capability to display diverse content that captures attention, such as sports scores, entertnment tips, trivia games, or local box office updates. This not only entertns passengers but also makes their journey more enjoyable.
Example: Waterloo Station in the UK features JCDecaux's digital displays which can be tlored to show advertisements from media and brands popular among the local community.
Transit networks utilize digital signage's flexibility to maximize advertising revenue, through dynamic ad placements that adapt based on time of day, traffic conditions, or rider demographics. This approach not only increases revenue but also improves the relevance of ads shown to commuters.
Example: JCDecaux operates a network in Oslo Station where digital displays are part of an ecosystem that can be programmed with programmatic advertising tlored for mass audiences.
To improve navigation, especially for visitors or infrequent travelers, interactive digital signage kiosks at transit shelters and stations offer personalized directions based on the user's current location. These tools enhance passenger convenience by providing clear step-by-step routes to their destinations.
Example: In Philadelphia’s Suburban Station, Intersection implements interactive digital kiosks that provide real-time wayfinding services alongside Wi-Fi access, device charging, and other information facilities.
Digital out-of-home DOOH ads enable transit networks to engage passengers with brands relevant to their interests, offering a platform for advertisers seeking mass exposure. By leveraging data feeds and audience measurement tools, digital signage can deliver targeted advertising that riders.
Example: JCDecaux's network in Waterloo Station includes digital displays which can be configured to show brand advertisements that align with the preferences of passing pedestrians.
As mass transit networks continue to adopt technology, digital signage plays an increasingly pivotal role. Its visual impact, versatile content capabilities, intuitive operation, and ability to integrate real-time information make it an indispensable tool for enhancing passenger satisfaction, revenue generation, and operational efficiency.
Are you seeking a platform that can empower your transit network with dynamic digital displays? Discover how Broadsign can revolutionize the way your transportation system engages its riders.
*Featured Image: Oslo Station, Norway - Part of JCDecaux’s extensive digital signage network.
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Digital Signage Enhances Transit Experience Real Time Information in Public Transport Interactive Displays Transform Commute Revenue Growth through Dynamic Ads Personalized Wayfinding Solutions Available Engaging Passengers with Relevant Brands